Get help crafting a strategy to build your brand.

Stop chasing conversions—I can give you a purpose-built content strategy, consistent voice, and dedicated place to discuss ideas, focus on your goals, and grow your business.

You need more than a writing service.

As a ghostwriter, clients often come to me believing that, by simply putting more content out there, visitors will find their own way to the conversion point. As a content strategist, I can tell you that it’s not a matter of volume, but viability.

 

How many conversion opportunities did you miss last week? If you can’t answer such a straightforward question, it means that you aren’t tracking the metrics that matter. By extension, it means your content plan is merely a shot in the dark. 

 

I help brands amplify their reach by stepping away from their blog and taking a big picture approach to what, when, and why they publish. As we collaborate, you’ll begin to gain a clear picture of what content can do for your business and what it has failed to do in the past.

Explore content from my perspective

Are you struggling to figure out what’s missing from your approach to content? Learn how I lead businesses to success with my results-driven approach to publishing and marketing. 

Let's work together to grow your business.

In the early 1990s, Ward Cunningham coined the term “technical debt.” He used it as a metaphor, representing the compromise developers make between short-term gains and long-term viability when producing software. In recent years, this term has been spun to apply to the growing amount of redundant content and the long-term affects of prioritizing quantity over quality.

 

 

Content debt as we currently know it is a hidden cost. It sneaks up on companies big and small, whether they’re chasing keywords or making attempts to engage readers. In any case, as content debt builds, a brand’s authority shrinks. So, how do you avoid it? That’s the question I help my clients answer by taking a strategic, insights-driven approach to content creation.

 

 

After eight years and millions of words, I am more devoted than ever to creating purposeful, credible content for my clients.

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What I do

Get to know how I work and what I can do to help.